Lowongan Kerja Senior Digital Marketing – Paper.id
We are a young and fast-growing Mini ERP and Supply Chain Platform Startup that offers simple and efficient cross-platform invoicing, accounting, and inventory for every business segment. We have a mission to contribute and automate SME and MLE transactions.
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Senior Digital Marketing
Job Description
- Manage and execute B2B marketing campaigns
- Create, manage, analyze, and improve all activity on CPC campaigns (CTR, Conversion Rate, CAC, Impressions)
- Maintain and improve our blog to optimize organic traffic and conversion rate
- Optimize content for the website and social networking channel such as Facebook, Instagram, Linkedin, etc
- Track the website traffic flow and provide internal reports regularly.
- Maintain App Search Optimization on Play Store from app description, Screenshot, Logo, Adwords App Campaign, Pre-registration, On-boarding
- Research on competitors and their market poisitioning
- Analyze data from variety of sources such as Google Analytics, Play Console, Search Console
- Survey the existing users to get the feedbacks and responses about the products
- Support other division from marketing viewpoint
- Attend networking events and meetups to increase the awareness of the brand
- Identify new digital marketing trends and ensure the strategy development fit inside the business scope
- Monitor and manage SEO of the website like keyword research, content development
- A/B testing the CTA’s button and improve the acquisition
- Measuring and reporting the performance of all digital marketing activity
- Create, monitor and maintain newsletter and drip campaign to increase conversion along our acquisition and activation funnel
Requirements
- Candidate must possess at least Bachelor’s Degree in Business Studies/Administration/Management, Marketing, Advertising/Media or equivalent
- At least minimal 2 year(s) working experience in Digital Marketing focused from B2B Segment (From Consumer Goods Industry or consultant that have experience handle Consumer Goods Industry client).
- Experience working with social media tools, analytics and digital marketing tools
- Solid understanding of SEO concepts preferred
- Have a good writing and verbal communication skills, strong leadership skill and goal-oriented
- Previous experience in similar digital marketing role
- Strong understanding of digital and startup marketing concepts, strategy and best practice
- Technically savvy with digital marketing tools
- High curiousity and willingness to explore and experiment with new marketing channels and tools
- Willing to work in Sunter, North Jakarta
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